The 1973 Oil Crisis: The Turning Point in the Global Economy
Introduction The 1973 oil crisis is one of the most significant economic events of the 20th century. It marked a...
The Power of Shockvertising: Provocation and Advertising
Introduzione In recent years, the term "shockvertising" has gained more and more attention in the world of advertising. Derived from...
Why Do People Procrastinate? The causes behind procrastination
Introduction Why do people procrastinate? That’s a question many of us ask ourselves. Before we explore the reasons behind this...
The Four Quadrants of Time Management by Stephen Covey
Introduction Time management is the art of organizing and planning how to divide your time between specific activities. Effective time...
The Best Personal Finance Podcasts You Must Listen
The rise of podcasts In particular, personal finance podcasts are gaining popularity, offering practical advice and effective strategies to better...
The Subprime Mortgage Crisis and the Lehman Brothers Failur
Introduction The 2008 Subprime Mortgage Crisis stands out as a major financial downturn in recent times. Its repercussions spread globally,...
The Speculative Bubbles: Between Euphoria and Collapse
Introduction Speculative bubbles are of crucial importance in the field of economics and finance, as they represent phenomena capable of...
Neuromarketing: Examples of Practical Applications in Advertising
What Neuromarketing is? Neuromarketing is an innovative discipline that combines marketing and neuroscience. This field of study analyzes how consumers'...
The 1971 Suspension: Nixon and the Dollar Crisis
The suspension of the dollar-to-gold exchange rate The 1971 suspension of the dollar-to-gold exchange rate by the United States, under...
Using Framing Effect in Marketing to Shape Consumer Perception
The framing effect theory in marketing relies on the idea that the presentation of information can drastically influence consumer perceptions...
